Gilbert is Rugby

A celebration of the heart and soul of rugby: the grassroots game. This campaign highlights the powerful stories and personalities that make the rugby community so special, featuring clubs and players from England, Northern Ireland, Scotland, Wales & France. ‘Gilbert Is Rugby’ captures the essence of the sport, showcasing the resilience, camaraderie, and the magic that unite every rugby club.



Gilbert is Rugby 2: New Tredegar

THE REBUILD. A tale about how a small valley grassroots rugby club has rebuilt their team after being demoted to the bottom of ...

Gilbert is Rugby 2: Whitley Bay

The Rise of the Roses. A seaside town, with a rich history of being a local rugby club, just 25 minutes outside of Newcastle, ...

Gilbert is Rugby 2: Lucie Laporte

 Coming through the French rugby academy system, Lucie's playing career sadly had to end due to health concerns. Having been ra...

Gilbert is Rugby 2: Jo Finnegan

Jo (Harrogate RFC) was awarded an MBE for her hard work in fund raising in the local community in and around Harrogate, Jo blee...

Gilbert is Rugby: Season 2

New clubs. New characters. Same unbeatable spirit. Returning to the grassroots game where rugby’s true heartbeat lives, this se...