GIVE 'EM HELLS - Gilbert and Camden Town Brewery partner to support grassroots rugby across the UK
Every rugby club wants fresh Gilbert rugby balls, fresh beer and a reason to have more supporters in the clubhouse and supporting their local rugby club. Gilbert Rugby, Camden Town Brewery and TNT Sports have partnered up to support grassroot rugby clubs across the UK - get your hands on fresh balls, fresh beer and discounted TNT Sports subscription now - sign up to Give 'Em Hells to find out more.
With running costs soaring and playing numbers often struggling, local rugby clubs across the UK need support. Camden Town Brewery and Gilbert have partnered up to support rugby clubs and drive more people into local clubs - to play, support and watch rugby in their clubhouses.
Gilbert has supported rugby at all levels for over 200 years and is built on the foundations of the grassroots game - the heartbeat of the sport. The brewery has an ambition to support clubs for the long term, and encourage rugby clubs to continue building as the place for local communities to gather and celebrate the sport, attend community events and enjoy a post-match pint together.
Head of marketing at Camden Town Brewery, Fred Nesbitt, said: “We’re excited to announce the launch of ‘Give ‘em Hells’, a platform we hope can help grassroots rugby clubs across the UK access fresh beer, balls and TNT Sports access, all in the name of bringing communities together to watch more rugby.
“We are really excited to be working with the iconic brand Gilbert on this campaign. Much like a good rugby team, we have a range of beers that suit all beer fans’ choices, and alongside a strong TNT Sports discount as well as new rugby balls, we hope clubs all over will be inspired to reach out and learn more so that we can give ‘em Hells ahead of the 6 Nations.”
Camden Town Brewery is best known for its lager Hells, but it also brews a pale ale and a stout.
Senior Brand Lead at Gilbert, Gary Edmunds, added: “We’re proud of our longstanding history in rugby, built on the foundations of supporting the game at all levels, for over 200 years.
“Grassroots and community led rugby is at the heart of our game – it’s where your rugby journey begins and includes some of your best rugby memories.
“We’re delighted to be partnering with Camden Town Brewery to support grassroots rugby clubs across the UK with new balls and equipment, fresh new beer and discounted TNT Sports subscriptions to encourage more players on to the pitch and more people into the clubhouse.”
For more details of the campaign, or to sign up your local rugby club, head to www.camdentownbrewery.com/pages/give-em-hells
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