Gilbert, the globally recognised name in rugby, has played a key part in the sport's most dramatic, iconic moments for decades - supplying the Rugby World Cup since 1995. Gilbert rugby balls, jerseys and equipment have been used by both professional and amateur players, becoming synonymous with the game itself. As an official supplier of the Rugby World Cup, Gilbert sought MATTA's expertise to engage with the fans and followers.
"Gilbert Is Rugby" launched by the brand in 2021, showcases Gilbert's place in the world of rugby. With a heritage dating back to 1823, Gilbert has played an integral role in the development and evolution of the sport. The campaign celebrates Gilbert’s enduring legacy and presence in some of the sport’s most iconic, dramatic moments, including Jason Robinson’s try and Jonny Wilkinson’s drop goal in the 2003 Rugby World Cup Final versus Australia, and Dan Carter’s winning performance for the All Blacks in the 2015 Rugby World Cup Final also against Australia.
For this Rugby World Cup, MATTA created powerful key visuals to support the campaign, using images that capture iconic moments from the sport’s most prestigious tournament, showcasing the role Gilbert has played throughout these. The campaign is brought to life with the tagline, "I am Gilbert, I am Rugby," serving as a unifying theme that encapsulates the essence and persona of the brand.
Matt Campbell, Creative Director at MATTA, said: "At MATTA, we are passionate about telling compelling stories and creating memorable authentic campaigns. 'Gilbert Is Rugby' celebrates an iconic brand that is synonymous with the game. We look forward to sharing the magic of rugby and Gilbert's rich history with fans worldwide through this campaign."
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LINKS
You can find the assets here. PRODUCTION CREDITS
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Agency |
MATTA |
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Executive Strategy Director |
Matt Hunt |
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Executive Creative Director |
Matt Campbell |
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Senior Strategy Manager |
Terry Wong |
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Brand Director |
Ethan Meade |
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Design Director |
Tom Bennett |
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Designer |
Meg Amirghiasvand |
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Creative Director |
Dean Farrow |
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Junior Art Director |
Annika Rabone |
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Client |
Gilbert |
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Group Head of Marketing |
Lex Lambrou |
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Senior Marketing & Partnerships Lead |
Gary Edmunds |
ABOUT MATTA
MATTA is an award-winning, independent creative agency for sports, fitness, and wellbeing brands. They are one of the fastest-growing sports businesses in Europe. In 2020 it was ‘Agency of the Year’ three times over.
MATTA builds strategies, designs brands, hatches big ideas, creates advertising campaigns, produces compelling content. It has a design, video and edit studio in-house. It is based in London, but much of the work it does is global.
MATTA believes that sport, fitness, and well-being matter - they improve people’s lives and make the world a better place - it’s the inspiration behind all that it does. Current clients are some of the most recognised and premier global brands in sport & fitness: The FA, The ECB, The RFU, the DP World Tour, UEFA, The ATP Tour, England Football, Wattbike, Tottenham Hotspur, Manchester United, World Volleyball, England Netball, Silverstone, Club Wembley, Movember and World Rugby.
ABOUT GILBERT
Gilbert Rugby is the world’s longest serving rugby brand having served the rugby world since 1823 and remains a UK family run business at the heart of the game today; trusted by the Global rugby family to provide the best innovative products & support to enable players to perform to their full potential.
For more information visit www.gilbertrugby.com or follow Gilbert Rugby on social media
MATTA CONTACT
Frank Davis, Business Development Director E: frank.davis@makeitmatta.com
M: +44 (0) 7920477043
Website: www.makeitmatta.com
LinkedIn: MATTA
